Tone of voice. Your brand personality. How much thought have you actually given it? Because if it’s not something you have even considered, you need to stop right there and contact me now.
Your tone of voice is what is going to connect you with your ideal customers. It’s what is going to spark that trigger inside your ideal customer’s mind which makes them go, “Yes, this company gets me.”
But what should your tone of voice be? Chatty? Witty? Serious? Localised? Don’t take it lightly. Getting your tone of voice wrong could be costing you customers.
For help in establishing your tone of voice, get in touch.
After this consultation, you should know who your ideal customers are and more importantly, how to talk to them.