You’ve probably heard that your business needs to be blogging. That’s an important part of your content marketing strategy. That everyone’s blogging in 2019 and you’re missing out if you’re not. It’s a bit like how going back a few years, “everyone” should be on social media. But what’s often left out is why. So … Continue reading Blogging for business. Can you afford NOT to?
Are you like hundreds, no thousands, of other businesses out there, only blogging about their services. Or worse yet, using their blog to announce “company news”? In other words, using your blog as a way to keep the conversation all about you and not at all to do with your customer? If the answer is … Continue reading Are you making this huge blogging mistake?