Instantly improve your writing with this simple copywriting tip

If you don't have the resource of an in-house copywriter, and your marketing budget won't stretch to outsourcing your copywriting needs, then you're often left with little choice over who writes your content. But you can drastically improve the clarity of your work by following this one simple tip: avoid using vague and faulty pronouns. …

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5 simple ways you can improve your writing immediately

Want to have killer copy but aren’t ready to invest in a professional copywriter just yet? Don’t worry, with the tips below, you’ll be able to improve your writing straight away. 1: Read more I can sense you rolling your eyes already, but there’s a reason why this point always comes up, no matter what …

Blogging for business. Can you afford NOT to?

You’ve probably heard that your business needs to be blogging. That’s an important part of your content marketing strategy. That everyone’s blogging in 2019 and you’re missing out if you’re not. It’s a bit like how going back a few years, “everyone” should be on social media. But what’s often left out is why. So …

Are you making this huge blogging mistake?

Are you like hundreds, no thousands, of other businesses out there, only blogging about their services. Or worse yet, using their blog to announce “company news”? In other words, using your blog as a way to keep the conversation all about you and not at all to do with your customer? If the answer is …